The Drum Awards for Marketing - Extended Deadline

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May 22, 2014 | 1 min read

Perhaps a hint at things to come after its acquisition by Microsoft, this ad for the Nokia Lumia 1020 was created using a Microsoft Surface tablet and a special app designed for the Windows 8 mobile platform alongside the smartphone.

Filmed on the streets of New York, "Living Moments" features the “Multi Lumia Arc of Wonder" - 50 smartphones connected together to enable a “bullet-effect” photoshoot.

A total of 30,000 images across Manhattan, including Union Square, Allen St. and Central Park West were captured for the film.

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