Rate of video sharing has almost doubled - 42% of shares happen in first three days
Almost half (42 per cent) of video shares take place in the first three days of launch, research from Unruly has found.
This is up from a quarter of shares for the average online branded video coming in these first days, as Unruly research discovered previously.
Scott Button, founder and Group CEO of Unruly, said: “Using paid distribution and real-time programmatic targeting across the Open Web brands can maximize the sharing peak and slow the rate of viral decay in order to deliver maximum earned media and viewer advocacy on their video campaigns. Unlike standard pre-roll formats, in-stream skippables keep the users in control, as users decide whether or not they want to view the ad. Advertisers only pay when viewers have finished watching the video or at 30 seconds.
“With so many shares now happening in the first three days, in-stream skippables can drive massive awareness and help kick-start a viral cascade in a short space of time.”
The average number of shares on the day following launch, when the most shares usually happen, has also almost doubled from 10 per cent to 18 per cent over the last 12 months, while shares in the first week have also risen from 37 per cent to 65 per cent.
Content created with:
Unruly Media
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