Loyd Grossman sauces strikes sponsorship deal for London Live food show
Loyd Grossman sauces has agreed a cross-platform sponsorship deal with ESI media which will include on-air exposure on the new London Live local TV channel.
Deal: Lloyd Grossman sauces has agreed a sponsorship deal
The 16-week deal will give the brand access to ESI Media’s TV, print and digital platforms – which comprise the London Evening Standard and Independent titles as well as London Live.
As part of the deal, food journalist Grace Dent will tweet foodie questions and links to Loyd Grossman sauces to her 200,000 followers, the results of which will be published in a weekly Loyd Grossman advertorial in the Evening Standard.
Dominic de Terville, head of sponsorship and events at ESI Media, said: “Food is one of the editorial pillars common to all of ESI Media’s print, digital and TV brands and we are delighted to be working with the Loyd Grossman brand across all of our platforms to bring this proposition to life.”
The deal was brokered by Carat.
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