Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

London named global selfie capital in new survey

London has today earned a fresh feather in its cap after the city was proclaimed to be the selfie capital of the world by personal mapping service

The self-portrait phenomenon’s epicentre is the British capital it seems after a survey of 6.3m social media messages on Twitter, Facebook and Instagram confirmed it as the most popular locale for the medium, driven by world-renowned landmarks such as Big Ben, The London Eye and Buckingham Palace.

Following hot on London’s heels were New York and Amsterdam which occupied second and third spots respectively courtesy of tourism honey pots such as Times Square, the Statue of Liberty, the Rijksmuseum and the Van Gogh Museum.

Rounding out the top 10 were the tourism meccas of Barcelona, Paris, Berlin, Rome, Sydney, Istanbul, and Athens… although a special mention goes to Sydney Zoo where resident Koala Bears have taken to snapping their own selfies via an enclosure camera.

Top 10 Selfie capitals (percentage of total selfies found)

1. London (14,05%)

2. New York (11,62%)

3. Amsterdam (9,82%)

4. Barcelona (9,35%)

5. Paris (9,82%)

6. Berlin (7,15%)

7. Rome (6,60%)

8. Istanbul (4,98%)

9. Sydney (4,26%)

10. Athens (4,25%)

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis