EE has today revealed its plans to expand its 4G service, which will include the launch of new 4G plans and devices.
From 28 May, EE is introducing a range of EE-branded 4G broadband devices and plans, designed to take advantage of EE’s double speed network – including 4G car WiFi, a 4G tablet and two new 4G WiFi devices optimised for EE’s double speed 4G network.
Olaf Swantee, CEO of EE, said: “With more experience of 4G than any other UK operator, we have unique insight into how the technology is changing behaviour. Our mobile devices have effectively become mini TVs with video traffic already making up over half the data on our 4G network”
The move comes as EE 4G customer numbers hit 3.6 million, while the company also reports that data usage by customers has increased by 66 per cent.
EE has also revealed that it will accelerate its network rollout in rural areas and on transport routes.
Swantee added: “We’re committed to remaining one step ahead – adapting our network to make 4G available where it matters most, with a focus on more rural areas, transport links and offering our customers the best network experience and great value, innovative devices and plans.”
EE is focusing on areas of high usage, including airports, roads, and train lines and stations.