Burberry cites integrated marketing activity for revenue growth as EasyJet CEO joins the board

Burberry has reported a 17 per cent increase in revenue to £2,330m, and a adjusted pre-tax profit growth of 8 per cent to £461m, citing integrated marketing initiatives as part if the success.

The figures released today (21 May) were the company's preliminary results for last year, ending 31 March.

Referencing brand momentum and reach, the company cited marketing through social to reinforce its brand image across outwear, alongside increased personalisation of products and communications across social media platforms and digital technology use through Apple, Amazon, Google and Instagram, as helping to increase brand strength.

Christopher Bailey, chief creative and CEO, commented: "Burberry delivered record sales and profit in 2013/14. The strength of this performance reflects sustained strategic focus, continued investment, disciplined execution and outstanding brand momentum during the year.

"As we enter a new chapter, our teams are united and energised by the opportunities ahead - from unlocking Japan, to accelerating Beauty and further integrating the physical and digital to deliver distinctive experiences. While mindful of macroeconomic uncertainties and currency headwinds, we remain focused on the things we can control and confident of driving sustainable future growth, benefiting all our stakeholders."

The company has also announced the appointment of Carolyn McCall, CEO of EasyJet, to its board as a non-executive director, effective from 1 September.

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