Britvic has appointed TH_NK to handle digital for its portfolio of brands, including Robinsons, Fruit Shoot, J20 and Tango.
TH_NK will initially focus on the adult soft drink, J20, working closely with incumbents BBH and Iris.
Tarek Nseir, TH_NK CEO said of the appointment: “We’re very excited to have been given a rare opportunity to transform one of the UK’s leading FMCG brand portfolios, by exploring digital product ideas that transcend and amplify the value of campaigns.”
The agency will be leading Britvic’s digital strategy and execution across social, web, and mobile; as well as leading measurement and optimisation across all channels.
Britvic appointed the agency following a six-way pitch.