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PeerIndex launches tool to help brands capitalise on social media conversations around World Cup

PeerIndex has released a World Cup version of its influencer and real-time content dashboard, PiQ, with the aim to help agencies and brands discover what is being said about the football tournament.

Tracking 250,000 tweeters who show an affinity to the World Cup, PiQ Rio will identify trending tweets within this audience whether or not they are about football.

This, PeerIndex believes, will allow brands and agencies the chance to find out in real-time what the trends are and be able to create content that will resonate in the moment.

Azeem Azhar, founder of PeerIndex, said: “It's a pretty cool product and we're pleased with the predictive analytics we have baked into it.

“It'll give marketers a real-time view of what people care about during the World Cup; and who to pay attention to. PiQ will help the marketer figure out what to say, the tone of discussion around the world cup and opportunities to exploit emerging trends.”

PiQ Rio will also look to show how the top 1000 brands around the world are faring by relevance and volume within this valid sample of World Cup obsessives.

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