McCain Foods has appointed TMW to handle its digital account, following a four way pitch.
TMW will manage digital media, website, content and social media for McCain Foods.
Mark Hodge, marketing director at McCain Foods, said of the appointment: “TMW impressed us with their FMCG expertise and particularly their knowledge of reaching our target audience online in a relevant way. We are looking forward to working in partnership with them to really take our digital communications forward in line with our exciting marketing plans over the next 12 months.”
The agency will also look to amplify McCain’s sponsorship of Emmerdale through digital channels as part of the account.
Of the win, Melanie Schouw, business director at TMW, said: “We’re thrilled to be working with such an iconic brand as McCain. Their ambition in digital makes this opportunity all the more exciting for us an agency and we can’t wait to get started on the next phase of their digital journey.”
The pitch was handled by ISBA.