Cornetto plays matchmaker in Cupidity series of films starring Lily Allen
Cornetto is continuing its Enjoy the Ride, Love the Ending tagline with its Cupidity films; a collection of seven short stories about teen romance.
Following the success of the first series of Cupidity, names such as Lily Allen, Empire of the Sun and Tatu act as cupid for the series, which follow the twists and turns of teen romance.
Ben Curtis, senior brand development manager for Cornetto Global, said; “Following the enormous global success of last year’s launch of Cupidity, we wanted to extend the series; bringing to life an even wider range of teen love stories than ever before. The films bring to life perfectly our brand tagline Enjoy the Ride, Love the Ending as they depict the unpredictable ride of teen romance. We hope people all over the world enjoy watching and sharing them.”
Cornetto has once again worked with crowd-sourcing agency, Mofilm to create the seven films.
David Alberts, chief creative officer of Mofilm and creator of Cupidity, added: “These are old fashioned love stories delivered in a new world way – for teens who are spending less of their time watching television and more of their time watching content online.
We are sourcing the stories through the crowd, taking a global idea and executing it locally (seven films in seven countries), and then using celebrities and famous musicians both in the films and as a model of distribution. This year is all about sharing the love.”
The seven films in the series are called Drawings & Dreams, The Oasis, Travellers, 40-Love, Love Ride, Shadow Dancer and Together Apart.