Toyota has carved out a topical niche for itself in the US by running a full-page newspaper advert that pokes fun at recent celebrity gossip reports of an elevator punch-up involving rap superstar Jay Z and the sister of Beyoncé, his celebrity wife.The ‘pop culture’ opportunity saw Toyota ditch its current marketing strategy to produce the rapid one-off piece which depicted one of the manufacturers estate saloon’s nestled between the words ‘Jay-Z’ and ‘Solange’ alongside the catch line, ‘for when you need space’.This ties in with the car giants current advertising push detailing its flexible storage accessories such as roof racks.
Toyota brings real-time advertising to print with topical Jay Z/Solange piece
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