Starcom MediaVest Group appoints Lucy Knowles as business director
Starcom MediaVest Group has appointed Lucy Knowles to the role of business director, where she will client lead a team of eight for Heineken UK, Tetley and McCormick.
Knowles joins from Neo@Ogilvy, where she most recently held the same role.
She said of her new role: “I am incredibly excited to be joining MediaVest and looking forward to working with the talented team and delivering great success on such brilliant clients and award winning campaigns.”
Knowles replaces Matt Lloyd, who has now left the agency, and will report into Steve Parker, co-CEO of Starcom MediaVest.
Parker said: “Lucy is a highly experienced digital marketer with over 13 years’ experience, the majority of which was gained at a NMA top 10 media agency. She is also a highly commercial team leader and is informed by customer and data insights. Lucy will be a fantastic addition to the team and we are delighted to welcome her on board.”
She will take up her role at the end of May.
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