Groupon

No need for paper vouchers as Groupon unveils Gnome, a way to redeem vouchers via Bluetooth or customers’ names

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By Ishbel Macleod, PR and social media consultant

May 19, 2014 | 1 min read

Groupon has unveiled an iPad-based platform named Gnome, which will end the need to present a paper voucher or show a mobile device when customers collect a deal.

Pronounced G-nome, the platform has been designed to let merchants redeem Groupon vouchers via Bluetooth or a customers’ name, while also allowing the business to share customer feedback via Facebook and Twitter.

Eric Lefkofsky, CEO of Groupon, said: “When it’s complete, Gnome will serve as an operating system for merchants to run their entire operation and enable them to create real-time promotions that bring customers into their business when they need them the most.”

The tablet will let merchants instantly recognise their Groupon customers as they enter their business, redeem Groupon vouchers and save time and money with a simple point of-sale system and credit card payment processing service.

“Gnome is an important step towards our long-term mission of creating a world where merchants are constantly connected to the Groupon local commerce platform,” Lefkofsky added.

The system is set to roll out to tens of thousands of merchants in the coming months.

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