EE is promoting its football connection as official mobile network of the England team in a new TV ad featuring Kevin Bacon.
The ad, created by Saatchi & Saatchi, sees the face of EE riding The Big One at Blackpool Pleasure Beach, while a little boy asks Bacon if he is nervous.
Mistaking the boy’s question about the rollercoaster ride for World Cup drama, Bacon chats about football.
Spencer McHugh, director of brand at EE, said: “EE’s 4G network now covers a massive 70 per cent of the UK population, so our customers can enjoy a far superior internet experience on the go in more places than ever before – which is great news, especially in a tournament year when quality streaming will be in high demand.
“Our recently announced lead partnership with Wembley Stadium also means we are an official supplier to The FA Cup, and the England team’s official mobile network. Kevin Bacon is back on our screens to bring this all to life ahead of what should be a fantastic summer of sport.”
This is the second ad in a campaign from EE showing Bacon stream data in ‘unusual’ places, with media spend for the multi-million campaign handled by MEC.