Anonymous survey set to reveal reputations of top clients

Due to high levels of participation, The Drum has extended its Client Reputation research.

We are calling on agency workers to anonymously rate the UK's 100 highest spending clients on factors such as procurement, financial management, communication and appreciation, via this short online survey.

Other factors explored through the research include timescales and creative direction.

Gordon Young, editor of The Drum, said of the research: "This is an exciting topic and one that deserves the attention of agencies and client marketers alike.

"Our research has shown that agencies are commonly vexed and hindered by the same shortcomings on the part of the clients they work with. The research will also showcase those clients that have a reputation for maintaining positive working relationships with agencies".

The Drum's research partner Chris Merrington, founder of agency consultants Spring 8020, said: "I specialise in helping agencies work more commercially, be more successful and sell more effectively with clients. Having worked with over 90 agencies I hear many stories about the bad behaviour of their clients and some stories that make my skin crawl".

Participants can anonymously rate up to three clients via the survey, which will remain open until Friday 30 May.

For more information please contact The Drum’s Research Journalist, Sam Scott, via sam.scott@thedrum.com.

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