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By Natalie Mortimer, N/A

May 18, 2014 | 1 min read

Gary Lineker appears in both person and animated form for BBC Sport’s ad ahead of its coverage of the 2014 FIFA world cup.

The ad shows four footballing toy figures, one voiced by Lineker, come to life and attempt to make their way to Brazil, hitching a ride on BBC Sport’s bus via a child’s scooter.

This first instalment of the ad shows the toys get as far as the BBC headquarters, so expect to see more of the animated adventure in the weeks leading up to the tournament.

Creative agency: Red Bee Media

BBC Fifa World Cup

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