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Glasgow 2014 Commonwealth Games organisers ban landlords using its name in adverts on Gumtree

The Glasgow 2014 Commonwealth Games has banned landlords in the city from advertising their properties while using its name of the Games through Gumtree.

The Herald has reported that the organisers have contacted Gumtree to ban anyone from using ‘Commonwealth Games’ when advertising their property.

The ban on using the name is part of the Games attempt to prevent ambush marketing in order to protect the rights of its commercial sponsors.

Luke Todd, head of customer operations at Gumtree, told The Herald that it was "committed to protecting both buyers and sellers who use our site" and that any adverts which did infringe upon intellectual property or trademark rights were not permitted.

"Such advertisements are prohibited by law and by our policies. As part of our commitment to safety, we collaborate with the owners of intellectual property rights through our notice and takedown programme, which enables rights owners to alert us to content they claim infringes their intellectual property rights,” he added.

A spokesperson for the Games, said: "Glasgow 2014 has a responsibility to ensure that unauthorised or fraudulent adverts are not perceived as having any official association with the Games and will only act in cases where we feel there may be confusion, or a danger of customers being misled."

Last year, Gordon Arthur, chief communications officer for the Games, told The Drum: “What’s paramount for us is ensuring the protection of those who have invested heavily in the Games, while also making sure people’s experience is a good one.”

Arthur was speaking about marketing the Games at The Drum Live last July.

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