Ad of the Day: Coors Light - Talking Bear Hat 'Say Yes to Yes'

So when you have to replace 80's action hero Jean Claude Van-Damme from fronting your ad campaign - where else do you go than to a talking bear hat? Right?

Coors Light has decided that weird is the best way forward with life after its pretty successful partnership with the Muscles from Brussels and we can't say we disagree with it.

The bear hat (we're pretty certain we've never written about a bear hat before) talks the viewers through some good times and how they can be enjoyed alongside some Coors Light in a montage of clips - including two students in inflatable sumo wrestling suits on a bus - in an effort to inspire.

It certainly has an idea at its core and we're looking forward to seeing where this one leads in the future.

Who wants a cold one?

Client: Coors Light

Say Yes To Yes

Agency: Leo Burnett

Creative Director: Judy John

Group Creative Director (AD): Anthony Chelvanathan

Group Creative Director (CW): : Steve Persico

Executive Producer: Emma Du Boisson

Group Account Director: Chris Perron

Production Company: Soft Citizen

Director: The Perlorian Brothers

Executive Producer: Link York

Editing Facility: Rooster Post Production

Editor: Marc Langley

Assistant Editor: Nick Greaves

Executive Producer: Melissa Kahn

Producer: Yumi Suyama

Colour Facility: Alter Ego

Colourist: Eric Whipp

Assistant Colourist: Patrick Samaniego

Finishing Facility: Fort York VFX

Lead Flame Artist: Paul Binney

Flame Artist: James Marin

Executive Producer: Amanda Larivière

Audio House: Grayson Matthews

Original Music & Sound Design - Grayson Matthews

Casting & Voice Direction: Grayson Matthews

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.