Fitbug appoints Brave to launch consumer wearable tech product the ‘Orb’
Fitbug is set to launch its consumer wearable tech product, the ‘Orb’, and has tasked Brave to build brand awareness.
The ‘Orb’, a sleep and movement tracker that clips onto underwear to monitor the movement of the wearer both day and night, with the results sent to a smartphone or tablet, was announced at CES in Las Vegas in 2013.
Paul Landau, founder of Fitbug, said: “The ‘Orb’ is a product that changes lives and we believe that Brave is the partner to help us realise our ambition to successfully launch Fitbug’s products and services on the high street. We were impressed by their commercial understanding, but it was their aligned perspective on the category and strategic, consumer led approach as to how we frame our proposition that gave them the edge.”
The role of the agency will be to build awareness and drive retail sales with a campaign built around advocacy, endorsement, events and through social/digital channels in the UK.
Ash Bendelow, managing director of Brave, explained: “Whilst wearable tech is very much a hot topic and category, Fitbug has a very clear and distinctive vision with ambitious plans that we are very excited to be part of.”
The product is set to launch in June.
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