Carphone Warehouse launches weekly tech section with Metro to position itself beyond “pure mobile retailing”

Carphone Warehouse has announced a six-month partnership with Metro, the urban media brand, to launch a new technology section called “Connect”.

Running every Friday from today (16 May) the section, which will showcase technology, gadgets, gaming and apps, is designed to position Carphone Warehouse beyond “pure mobile retailing” and place it in a wider connected technology context.

The paid for, co-created editorial section aims to engage readers with content such as ‘Lust List’, which focuses on the buzz around new technology, and ‘Ask Carphone’, where readers can tweet a panel of experts a technical question.

Julian Diment, marketing director at Carphone Warehouse said: “Carphone Warehouse is so much more than just a mobile phone retailer. We plan to use this partnership as an opportunity to demonstrate to Metro readers our expertise and knowledge in technology, as well as our passion for delivering the best possible deals for customers via our new in-store experience Pin Point. ”

The partnership was created and managed by media agency m/SIX.

Earlier this week Carphone Warehouse and Dixons announced a £3.8bn merger deal which sees ownership of the two firms split evenly between shareholders.

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