Women suffer from “tiara syndrome” and need to be encouraged to ask for promotions by managers, according to the Chartered Management Institute’s CEO Anne Francke.
Speaking at The Drum’s Agency Acceleration Day about how to run a successful agency, Francke said that women are less likely to push for a promotion without being backed by a senior leader, and that they should be “sponsored” to strive for success.
“If you have talented youngsters that you’re bringing into your business make sure that you or one of your senior people are sponsoring them. Women will not put themselves forward for promotion like men will – they suffer from tiara syndrome, where they expect somebody to come along and say how lovely they are and put a tiara on their head.
“That’s not going to happen, so you have to help them put forward themselves for promotion and encourage them along.”
Also commenting on females in businesses, Francke encouraged managers to analyse what they pay their female employees as she “promised” they would find a gender pay gap.
Francke also cited research carried out by the Chartered Management Institute into management, which found that only one in five UK managers are actually trained, with 43 per cent of employees reporting that their line management is ineffective.