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Foster’s puts a comedian in your pocket in pub campaign

Heineken beer brand Foster’s is looking to put a comedian in the pocket of consumers with Blippar, as part of a campaign created by Space.

Beer mats and branded posters invite drinkers at Marston’s Pubs to use the Blippar app to unleash an augmented reality version of comedian Gary Delaney.

Delaney, who has appeared on Mock The Week, then provides a witty one-liner, with a range of 40 available.

Having just kicked off, and set to run nationally from July, the campaign looks to boost ties between Foster’s and comedy, with the drinks brand the sponsor of comedy on Channel 4, as well as the Edinburgh Comedy Awards.