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Thomas Dudley

Thomas Dudley Ltd selects Lesniak Swann to assist with new Resan range launch

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By Gillian West, Social media manager

May 14, 2014 | 1 min read

Midlands manufacturing company Thomas Dudley Ltd has turned to Lesniak Swann to assist with the launch of its new line of commercial sanitaryware products following a competitive pitch.

Lesniak Swann has been tasked with the development of a long term marketing strategy, promoting the brand in a sustained way across various market segments and through multiple channels including digital, DM and press.

“Lesniak Swann impressed us with their strategic approach to the pitch; it was clear that they’d spent a long time researching the market and their proposals met with all of our objectives,” said Simon Fleet at Thomas Dudley.

He added: “We’re looking forward to working with them again to promote this product range, and after the recent success of our new packaging designed by Lesniak Swann, we’re confident that our Resan range will be an equal success.”

The agency has since begun work on the promotion of the Resan range with a new website set to launch later in the year.

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