Augmented Reality

Taggar appoints Surname & Surname to handle PR


By Ishbel Macleod, PR and social media consultant

May 14, 2014 | 2 min read

Augmented reality app Taggar has handed its consumer and corporate PR outreach brief to Surname & Surname.

The app allow users to ‘tag’ real world objects with virtual comments, videos and stickers

Surname & Surname will now be working with Taggar and their network of partners, which include Warner Music, Capitol Records, to try to turn augmented reality into a social connection tool, rather than an advertising tool.

Charlotte Golunski, co-founder and chief marketing officer at Taggar, said: “We have very ambitious plans for the future and are excited about working with Surname & Surname to deliver both creative and commercial consumer campaigns that will generate great results. Having worked with the likes of YPlan and Hailo, the team completely understands how to marry traditional PR with digital campaigning to build a brand, not just an app.

“A number of companies are utilising augmented reality to deliver new types of content to consumers, but as yet, no one is making the most of this platform as a social connector. We’re taking a different approach, partnering with a range of music labels, consumer brands and cultural hotspots throughout the world which will transform the way we think about the relationship between online and offline.”

Becky Maund, senior consultant at Surname & Surname, added that the team was ‘thrilled’ with the appointment.

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