Over 2.5m #BringBackOurGirls tweets sent as time the schoolgirls are missing almost reaches a month

By Ishbel Macleod | PR and social media consultant

May 13, 2014 | 2 min read

On 15 April, terrorist group Boko Haram abducted 300 schoolgirls from the Chibok boarding school in the northern state of Borno, Nigeria.Since then, 2,786,147 tweets have been sent, according to Crimson Hexagon research, with names such as Ellen DeGeneres and Michelle Obama getting involved.Michelle Obama’s tweet, using the hashtag #BringBackOurGirls, which has been used over 2.5m times, is the most retweeted comment on the abduction to date.

As well as the #BringBackOurGirls, other popular hashtags include #Nigeria, which has had over 180,000 mentions, #BringBackOurDaughters (over 45,000) and #RealMenDontBuyGirls (over 24,000).Those tweeting about Nigeria are found to also be interested in issues in Lagos, World News, Health, Economics and Islam.The sentiment is largely considered neutral (85 per cent of the conversation) while six per cent is categorised as positive and nine per cent is categorised as negative overall.

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