Krispy Kreme has appointed VML as its global digital agency partner, following a review.
Following the appointment, VML will develop marketing and communications campaigns and content across new and existing digital, social, and interactive media channels.
“Krispy Kreme has been on an accelerated path in growing its digital presence over the last several years, making it a key driver in our marketing mix,” explained Dwayne Chambers, senior vice president and chief marketing officer at Krispy Kreme. “VML was chosen for their obvious understanding and passion for our brand, their presence in the global markets in which our fans enjoy our products, and for their demonstrated ability to successfully execute unique and memorable campaigns on a global scale.”
VML will work in conjunction with Krispy Kreme’s internal marketing and brand development teams, and design agency partner Shapiro Walker Design.
Jon Cook, CEO and president at VML, said: “VML and Krispy Kreme both put a premium on strategic thought and creativity, and the need for full capability, but with a digital heart. We could not be more excited to get started together.”
Other VML clients include Kellogg’s, Kleenex and Dell.