Fairtrade International looks to help small farmers increase sales in new film
Fairtrade International’s new Fairtrade Sourcing Programs are set to be promoted through an animated film.
Created and produced by Radley Yeldar, the film encourages manufacturers to buy more Fairtrade cocoa, sugar and cotton by letting them source their key commodity on Fairtrade terms, which can be used across their product portfolio.
Commenting on the work, Charmaine Morris, marketing manager from Fairtrade International, said: “When we approached Radley Yeldar we really wanted them to focus on our commitment to creating open and accessible communications for the public. The animation they have created has really helped to achieve this by distilling complex and challenging information about supply chains into a lively, easy to understand and engaging film.”
Radley Yeldar has also produced an infographic for Fairtrade Foundation - the UK arm of Fairtrade International - to articulate the new program for the cotton industry.
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Radley Yeldar
Radley Yeldar is an award-winning, independent, London and Birmingham-based creative consultancy. Our 200-strong team of specialists has been helping to create a...
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