The UK’s four major ISPs – Sky, Talk Talk, BT and Virgin Media – have teamed up to launch a nationwide campaign to promote children safety online.
The Internet Matters campaign has been created in response to a broader government agenda to make render internet usage safer and more secure for children.
The campaign will include a dedicated website providing information, advice and support for all parents on how to monitor and initiate strict internet safety measures.
Information will range from tip on all the key issues involved with online parenting, along with links to external, specialist resources.
The ISPs worked with London-based brand consultants Venturethree after it won the pitch last October.
Liam Hamill, strategy director at Venturethree, said: "It's not about telling parents how to be better parents. But to encourage them to talk about the Internet with their children, learn about important information to keep them safe, and what action to take to deal with issues should they arise. It's summed up in the tagline - Learn about it. Talk about it. Deal with it."
The campaign will be supported across print, radio, mobile and digital channels.