Telegraph Media Group (TMG) has launched a multimedia campaign for Brand USA to encourage its audience to ‘discover’ America.
The partnership, which runs until the end of December this year, will see The Telegraph collaborate with Brand USA to generate content showcasing a number of different areas of the USA, including South Carolina and Austin, Texas. There will also be a focus on different themes, including food and drink, sports, the US National Parks and culture.
Charles Starmer-Smith, head of travel, TMG, said: “We are delighted to be working with Brand USA to demonstrate to our audience, across all of our platforms, the huge range of sights and activities available to those who visit America. This campaign will hopefully convey the enormous range of options available to those amongst our Telegraph audience who might be considering a visit to the USA – from New York, to Florida, to Yellowstone National Park - America really does have something for everyone.”
The campaign includes branded online content running across The Telegraph, editorial supplements led by The Telegraph’s head of travel, Charles Starmer-Smith, iPad advertisements and travel features, as well as a dedicated online USA hub, in addition to other digital activity.