Stella Artois celebrates being named the Official Beer of the Championships Wimbledon with 'World's Greatest Events' campaign

Stella Artois is shining a global spotlight on those who make world-class events possible as the Belgian beer brand and The All England Lawn Tennis Club confirm that Stella Artois will be served as the Official Beer of the Championships Wimbledon, beginning this year and extending to 2018.

“We’re delighted to partner with Stella Artois as Official Beer of the Championships Wimbledon, and as such we’re looking forward to another great tournament this summer,” said Mick Desmond, commercial director, All England Lawn Tennis Club.

With a presence at events worldwide, including the Argentinian Polo Association Championship, the Kentucky Derby, the Cannes Film Festival and The Open Championship, Stella Artois is celebrating the craftsmanship that goes into these events with the ‘World’s Greatest Events’ campaign.

Launching in 25 markets worldwide the campaign is introduced with global TV spot airing in the UK from today (Monday 12 May) and then rolled out to multiple markets in the coming months. The programme also features a series of 12 ‘Perfectionist’ videos that celebrate the craftsmen and women behind-the-scenes planning every detail of the World’s Greatest Events.

Debora Koyama, global vice president of marketing for Stella Artois, commented: “The World’s Greatest Events campaign celebrates the commitment of others who work tirelessly to deliver perfection. The Championships Wimbledon represents a perfect example - it might go unnoticed but those behind Wimbledon understand that it’s the smallest details which set them apart. Stella Artois is raising a Chalice to honour these people who make the World’s Greatest Events what they are.”

The content series will be hosted on an online digital hub and across Stella Artois’ social channels using the hashtag #herestoperfection, along with video content from the events.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.