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RB appoints Droga5, Wieden+Kennedy and McCann to global agency roster


By Gillian West | Social media manager

May 12, 2014 | 1 min read

Global consumer health, hygiene and home company RB has added Droga5, Wieden+Kennedy and McCann to its global agency roster.

Droga5 has been appointed to lead creative development on RB’s Air Wick and Clearasil brands globally with Wieden+Kennedy tasked with leading creative development of the Finish brand.

Mucinex and Delsym’s creative development will be led by McCann. Havas WW remains as one of RB’s key agency partners retaining the rest of its brand portfolio.

“We are delighted that Droga5, Wieden+Kennedy and McCann will be partnering with us,” remarked Heather Allen, executive vice president global category development.

“The quality of the strategic and creative thinking we have seen throughout the review has been superb. We're really excited about working with our entire roster of highly creative agencies. Creativity is at the heart of our growth strategy and we are very confident that we have the right partners to grow our brands.”

Agency Assessments International handled the review which saw the trio of agencies appointed.

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Droga5 is a New York City-based global advertising agency with an additional office in London. The agency works across all platforms including, broadcast, print, digital and social, experiential and out-of-home.

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