Cannes-Do Festival Banner

By Jessica Davies | News Editor



Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

May 11, 2014 | 3 min read

Last night the 2014 Eurovision song contest dominated Twitter generating more than 5.3 million tweets, peaking at the victory of the crowned winner – Austrian, bearded drag queen Conchita Wurst. Wurst's performance of the song 'Rise like a Phoenix' triggered a storm of enthusiasm from viewers who flocked to Twitter to show their support, clocking up an average 47,136 tweets per minute, according to the micro-blogging site. In total there were a 5,384, 678 tweets sent - smashing last year's total of 3.76 million across Europe - which at the time made it the most tweeted-about TV show of 2013, excluding sport, according to Twitter.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Wurst had been subject to vicious criticism in the run-up to the show, from homophobic and transphobic attacks from within her own country and others including Russia, who branded the contest a 'hotbed of sodomy', according to the BBC.However, most viewers and brands including Paddy Power, thought Wurst a deserved winner, with more than a few well-known names - including comedian Russel Brand - joining the Twitter action (see below).

Content created with:

The Eurovision Song Contest is the longest-running annual international TV song competition, held, primarily, among the member countries of the European Broadcasting Union since 1956. 

Find out more