The Laughing Cow is directly targeting its core female fan base with an on-pack promotion offering consumers the chance to win a weekly £1,000 shopping spree at House of Fraser.
Promotional packs will be on sale for eight weeks this spring with a weekly prize draw to win a £1,000 splurge at the department store up for grabs, along with daily opportunities to instantly win a £50 shopping voucher.
Created by brand activation agency Toucan consumers can enter the Facebook 'Like' gated promotion via mobile, tablet and desktop.
James King, marketing director of Bel UK, parent company of The Laughing Cow, commented: “This promotion has a very clear, relevant appeal to the Laughing Cow’s audience of female shoppers, who drive the majority of the brand’s consumption.”
Heart FM will be supporting the promotion throughout its run with on-air trails and live presenter reads. The activity is set to end on 30 June 2014.