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ITV releases the first trailer for new paid-for drama channel ITV Encore

ITV has revealed the first advert for its dedicated drama channel – ITV Encore – launching 9 June.

The paid-for channel will give viewers another chance to see some of ITV’s most successful drama series’ from recent years along with original commissions.

The TV ad, created in-house by ITV Creative, features a host of popular ITV dramas from recent years including Broadchurch, Downton Abbey, Whitechapel and more.

ITV announced plans to launch ITV Encore; the broadcaster’s first paid-for channel launch in eight years, back in January.

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