Bluewater encourages shoppers to 'Find the shoe for you (today)' as part of spring/summer 2014 marketing

Bluewater’s spring/summer fashion offering takes centre stage in the latest round of advertising for the shopping centre from 23red.

‘Find the show that’s you (today)’, features a selection of women’s footwear and is set to run across OOH, press and online. Each shoe in the creative reflects a key trend of the season, affirming Bluewater’s fashion credentials.

A call to action directs shoppers to the Bluewater website which has been updated with fashion content, including blogs from Bluewater’s personal stylists from Miss Dress, lookbooks featuring styles from top men and womens brands, as well as the purchase information for every shoe featured in the campaign. Marketing communications manager at Bluewater, Joanna Waterman, commented: “The variety of our offering at Bluewater – both in store and online via our rich content channels – is perfectly expressed in this campaign. It is fresh and colourful and will help inspire and excite our guests, especially as it is talking to them directly. The headline ‘Find the shoe that’s you’ makes it really personal and therefore more engaging.” Sean Kinmont, founding partner at 23red, added: “This campaign will further establish Bluewater’s very impressive fashion credentials by curating these products in a way that really resonates with their female audience.”The creative underpins the ‘Yours to Explore’ advertising created by 23red in October 2013 as part of a rebrand of the retail centre.

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