PZ Cussons turns to Truth for rebrand project supporting FTSE100 ambitions
PZ Cussons has worked with Manchester-based creative agency Truth on a corporate re-brand to help support its FTSE100 ambition.
Tasked with creating a new, wider corporate identity, the brief also included the redesign of the FMCG’s existing website supported by global photography and multiple corporate communications.
Head of communications and employee engagement for PZ Cussons, Nina Shabanzadeh, commented: “The Truth team immediately understood both our business and our culture in a very complete way. We were very impressed with the strategy and creativity they presented. Their vision will help communicate our commitment to providing quality brands to our consumers as well as fully engaging both our internal and external stakeholders.”
Darren Scott, creative partner at Truth, added: “The appointment by PZ Cussons has not only provided a fantastic opportunity to work with a global organisation, but also builds on our experience within FMCG.”
The new corporate website is now live and features photography shot on location in Manchester, Nigeria and Thailand by Moy Williams.
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