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Marriot Hotels appoints LikeFriends to handle digital activity for new Moxy Hotels chain

By Angela Haggerty | Reporter

Likefriends

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Accor Hotels article

May 8, 2014 | 2 min read

Marriott hotels has appointed Amsterdam-based social media agency LikeFriends to handle digital activity for the launch of new hotel chain Moxy Hotels.

The agency has been tasked with developing a digital strategy for the launch as well as designing the Moxy Hotels website and handling social media platforms.

Launch: The first hotel opens in September

The new hotel chain aims to attract the “millennial traveller”, according to a statement, and hotels will offer "the latest technology”.

Ramesh Jackson, global brand manager for Moxy Hotels, said: “Digital marketing plays an integral role in our overall communications strategy and we needed a strong and creative agency partner to help bring this new brand to life.

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“LikeFriends demonstrates a natural creative flair and excellent technical ability and we are excited to be working with them.”

In August, BSUR Amsterdam was appointed to handle branding for the new chain.

The first Moxy Hotel will open in Milan in September.

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