Havas Media Group acquires Ireland's GT Media to form Havas Media Ireland
Havas Media Group has acquired Irish media agency GT Media to form Havas Media Ireland.
Deal: Graham Taylor will become CEO of Havas Media Ireland
The terms of the deal are undisclosed but it follows an informal relationship which began in 2012, in which GT Media handled Havas Media Group’s clients in the Irish market, such as Betfair, Clarks, Birds Eye and Emirates.
Graham Taylor, who founded GT Media in 1983, will become CEO of Havas Media Ireland, and a statement said the senior team at GT Media “will continue to play key roles in the future of the business”.
Dominique Delport, chairman of Havas Media Group UK, said: “We have been working with GT Media for a number of years now and have been very impressed with the synergies in our management style. Thanks to Graham and his team we have a clear and strong local strategy which is now formally supported by our centralised investments and global operations in data, content and technology.”
Taylor said the deal was “great news for both our staff and clients”, adding: “We believe the time is right for a new kind of agile and forward thinking media agency in Ireland.”
GT Media clients include Colortrend Paints, De Care, Dyson, Honda and Low Cost Holidays.
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