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20/2000 Visionaries: The Drum speaks to agencies founded before the year 2000 to grasp the digital changes in the industry

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By The Drum Team | Editorial

May 8, 2014 | 3 min read

The digital marketing industry has been transformed in the last few decades and its foundations rocked. Younger agency players in the game have jumped on the digital bandwagon with their own ideas on how the industry can capitalise on global technological changes. But how have those agencies which have been around through the revolution coped? And what are the key changes they’ve observed from the shift from the old to the new?

Image courtesy of Sunny Ripert

To find out, The Drum launched the 20/2000 Visionaries project, in partnership with Precedent, to take a look at 20 great digital shops founded prior to the year 2000 that have made a significant contribution to the industry.

Sparked by the agency’s 25th anniversary, Precedent and The Drum produced the list as a celebration and demonstration of the experience and talent that exists within the UK, and agencies including Amaze, DigitasLBi, Equator, Iris Worldwide, Isobar, Possible and SapientNitro took part.

Paul Hoskins, founder and chairman of Precedent, said: “Everyday new agencies, service providers and solutions emerge into the marketplace.

“However I think this brand of 20/2000 visionaries have already stood the test of digital time. To survive has taken a healthy dose of optimism, good common sense, a determination not to get wrapped up in hyperbole, and underpinning this is a real sense of what is possible and a willingness to innovate and create to get there.”

You can access the participating agencies' insight into the industry's digital transformation in the latest issue of The Drum by subscribing here or purchasing a single issue copy here. Subscribers can download a copy here.

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