Hotel chain Travelodge is gearing up to launch a £25m advertising campaign this weekend, aimed at inspiring Britain to get up and go.
Marking Travelodge’s biggest advertising spend to day the creative features scenes shot across Britain, highlighting Travelodge’s new look following a £57m hotel modernisation programme.
The campaign sees the hotel chain return to TV advertising after a four-year hiatus. Chief executive, Peter Gowers, explained: “Our new advertising campaign is the latest milestone on our journey to build a new Travelodge and become Britain’s favourite hotel for value…Our customers are telling us they love our new look, so now is the right time for us to be back on television, inspiring people to get up and go.
“Our campaign inspires you to get up and go and explore all that Britain has to offer. Whether you are going to take the kids, leave the kids, or make more kids, there are now over 500 Travelodge hotels to base yourself in and thousands of new beds to get up and go from.”
A number of agencies worked with Travelodge on the creation of the campaign including CHI & Partners and Initiative UK, who are overseeing media planning and buying. More has helped to bring the campaign to life within hotels with The Social Practice tasked with managing the company’s online community.
MediaVest, iProspect and Underwired have all assisted with supporting digital programmes. The TV campaign furthers Travelodge’s strategy to become Britain’s favourite hotel for value and will debut during Britain’s Got Talent on Saturday (10 May). Extensive press, outdoor and digital will support the TV activity.