NetPlay TV’s SuperCasino.com named headline sponsor of Big Brother
SuperCasino.com has been named the headline sponsor of both Big Brother and Celebrity Big Brother summer 2014 for a second consecutive year.
The brand, owned by interactive gaming company NetPlay TV, is set to run a multi-platform ad campaign beginning June this year for approximately 14 weeks.
The deal covers bumpers to be shown on Channel 5 from 9pm onwards across all coverage including Big Brother and Celebrity Big Brother as well as online and video on demand.
Charles Butler, CEO of NetPlayTV, said he was “delighted” SuperCasino.com had returned as a sponsor after it recorded a 17 per cent increase in average daily net revenue.
"These high profile sponsorships are an effective tool to increase brand awareness and customer acquisition […] we look forward to the extended customer reach throughout Q2 and Q3 brought by this sponsorship,” he said.