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Fat Media acquired by entrepreneur David Durnford, owner of Motive Technology

Acquired: The Fat Media team

Creative digital marketing agency Fat Media has been acquired by Cumbria-based entrepreneur David Durnford.

The terms of the deal have not been disclosed, but Motive Technology, a Kendal-based agency owned by Durnford, will merge with the agency and rebrand as Fat Media. The merged agencies will have a staff of more than 90.

In the next 12 months, the business plans to create an additional 30 new jobs in an attempt to become a bigger player in the UK market. Fat Media currently works with local clients such as Lakeland and Gilkes and national and international clients including Glaxo SmithKline, Warbutons and Mitsubishi. Motive Technology counts Jessops and The Stobart Group among its clients.

Durnford said: “I’m delighted to become involved with Fat Media. It’s a business I’ve known of for many years and have watched and admired it progress to become one of the leading digital agencies in the north-west.”

Mike Gibson, managing director at Fat Media, added: “After huge interest it was an easy decision to work with David. His track record is second to none and it is going to be a pleasure working with him to take Fat Media forward.”

Fat Media was founded by five directors nine years ago, all of whom will stay with the agency following the acquisition.

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