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Ad of the Day: Bulmers - Shine

We loved adam&eveDDB’s ‘Live Colourful’ print ads for Bulmers released last month, which led us to have high hopes for the accompanying TV creative. We needn't have worried though as the ad, entitled ‘Shine’, more than lives up to expectations.

Call us suckers for anything that evokes memories of summer, but this ad made us genuinely yearn for the long nights and better weather to finally hit British shores (and more importantly The Drum’s Glasgow office).

With the weather still woefully grey and damp the colourful theme of the campaign certainly brightened up our afternoon…c’mon weather gods be kind to us this summer.

Agency: adam&eveDDB

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