Ad of the Day: Bulmers - Shine

We loved adam&eveDDB’s ‘Live Colourful’ print ads for Bulmers released last month, which led us to have high hopes for the accompanying TV creative. We needn't have worried though as the ad, entitled ‘Shine’, more than lives up to expectations.

Call us suckers for anything that evokes memories of summer, but this ad made us genuinely yearn for the long nights and better weather to finally hit British shores (and more importantly The Drum’s Glasgow office).

With the weather still woefully grey and damp the colourful theme of the campaign certainly brightened up our afternoon…c’mon weather gods be kind to us this summer.

Agency: adam&eveDDB

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.