Honda SABMiller Baskin-Robbins

Niki Macartney joins Southpaw’s SMT


By Michael Feeley | Founder and chief exec

May 6, 2014 | 2 min read

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Southpaw has promoted Niki Macartney to the role of Planning Director, a move which sees her join the Senior Management Team (SMT) at the marketing services agency.

Macartney joined Southpaw last spring as a Senior Planner, bringing 18 years’ experience in strategy development, communications planning, brand management and market research, having worked with agencies including Taylor Nelson Sofres and DLKW Lowe and clients such as Rank Hovis Mcdougall and Unilever.

Tom Poynter, Group Marketing Director at Southpaw, said: “Since arriving at the agency 11 months ago, Niki has been influential in high profile campaigns for Canon, Dunkin’ Brands and SAB Miller, leading the charge on numerous pitches as well as working with the Senior Management Team on business development. She brings a wonderful blend of client and agency experience to any communications or strategic challenge and has more than earned her promotion to Planning Director and position on the Senior Management Team”

Niki Macartney, Senior Planner said: “I’m thrilled to be part of the Senior Management Team. The agency is really going places and I feel extremely lucky to be helping shape that journey for the agency.”

Southpaw Communications employs 65 people within the UK operation and works with international clients including Honda, SAB Miller, Dunkin’ Donuts, Baskin-Robbins, Canon, Samsung and Vogue.

Honda SABMiller Baskin-Robbins

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We are a creative agency that uses the science of emotion to help build brands. We use neuroscience and effectiveness research methods in order to deliver creativity that will have high emotional impact on behalf of our clients. We call this creativity that moves people and we do this for brands such as Honda, Diageo, Molson Coors and PZ Cussons. Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients. We put an enormous value on the power of relationships, which to us means commitment, clear objectives and a sense of fun, bringing an average client tenure of 8 years.

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