The Mobile Marketing Association has added John Costello, president, global marketing and innovation, Dunkin’ Brands - owner of Dunkin' Donuts and Baskin Robbins - to its board of directors.
Costello, alongside the other member of the senior team, has been tasked with accelerating the association’s “transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.”
“John’s vision as a marketer and his extensive expertise in leading marketing trade groups elevates the MMA to a new level as we collectively define the transformational power of mobile which is forever changing marketing,” said Greg Stuart, CEO of the MMA.
“No question, mobile is the channel that brings brands closest to their consumers and helping marketers and their agencies capitalise on this to build their business and forge stronger more direct engagement with their customers is the role of the MMA. An internal barometer like John catapults these efforts to constructively disrupt marketing’s status quo.”
He joins the MMA as it rebrands, having launched a new logo as well as a newly designed mobile responsive website.