Jack Morton, a brand experience agency owned by IPG, has acquired digital, mobile and social firm Genuine Interactive.
A statement from the agency said that Genuine Interactive will become a wholly-owned unit within Jack Morton but will retain its branding and Boston offices. The firm will also retain its workforce of around 100 people, and John Grayson will stay on as managing director. Chris Pape will become executive creative director.
The terms of the deal have not been disclosed.
Josh McCall, CEO and chairman of Jack Morton, said: “Adding digital, social and mobile to live brand experiences isn’t an option anymore; it’s required and expected.
“Although we’ve been on this path for quite a while, we need to continue to evolve and grow digital, social and mobile on a larger scale. Genuine Interactive is the perfect partner to help us expand this vision of a digitally enabled brand experience agency, and allows us to create a powerhouse of two incredibly talented and creative teams.”
The acquisition will be the “foundation of a significant digital expansion” at Jack Morton, beginning with the agency’s New York, London, Chicago and San Francisco offices.