Eat24, who last month deleted its Facebook account, has revealed that the number of app installs it received in the week after its announcement about leaving the channel were 1.75 times the number received after spending $1m on paid Facebook ads last year.
The company said: “Communication with our customers was one of our major concerns prior to the breakup. Would they get confused about how to contact us if they needed a coupon, or had a question about their order, or simply wanted to know our top four favourite cheeses. In terms of social interactions, those simply shifted to Twitter, Instagram, and G+.”
Eat24 has also noted that in the month since it closed its Facebook page, the open rate of its weekly emails has increased from 20 per cent to over 40 per cent.
“Not only are more people reading our emails, we’re getting more replies too. That’s right. People are actually opening, reading, and replying to a marketing email,” Eat24 added.
However, not everyone was in favour of Eat24 leaving Facebook, with several marketing professionals calling the channel “ignorant” and “unprofessional”.