Canal+ celebrates Cannes Film Festival with film-themed campaign aimed at movie fans

In recognition of the upcoming Cannes Film Festival Canal+ is dedicating its latest outdoor campaign to movie lovers.

Created by BETC Paris, the initiative promotes the channel’s upcoming line up of cinema programming and is centred on films the channel will soon be airing such as Superman blockbuster Man of Steel, sci-fi adventure Star Trek: Into Darkness, and animated sequel Despicable Me 2 amongst others.

The ‘+’ identity of Canal forms the foundation of the graphically minimalist campaign which also serves as a game for the public, as they will have to decrypt the collection of movie posters.

The fun and colourful poster series will appear throughout Paris and in bus shelters as well as street posters.