Sometimes there's a fine line between ideas that empower and ideas that condescend. Some may feel that this attention-grabbing ad for Vodafone has crossed this line and that it's making fun of its elderly protagonists but we couldn't go along with that verdict. The pensioners singing along to contemporary hits as they listen to them on headphones don't look as though they need anyone to stick up for them, and this representation is overwhelmingly positive.
Creative Agency: RKCR/Y&R
Creative: Al Brown / Algy Sharman
Board Account Director: Ahmad Salim
Business Director: Duncan McRobb
Planner: Kate Nettleton
TV Producer: Jody Allison
Film Production: Somesuch & Co
Director: Kim Gehrig
Producer: James Waters
Sound Design: Wave Studios
Ad of the Day is brought to you in association with David Reviews.