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As the Tube strike is called off, we look at the 43,025 posts on the last strike – only 16% of posts were negative


By Ishbel Macleod, PR and social media consultant

May 5, 2014 | 2 min read

Only 16 per cent of posts on Twitter and Facebook about last week’s Tube strike were negative, research from Crimson Hexagon has found, as the three-day strike for this week is called off.Phil Hufton, chief operating officer of London Underground, said: "I am pleased that Londoners will not have to endure further strike action this week."The only way to resolve this dispute is for the RMT leadership to work with us to shape the future of the Tube in a changing world. It is good that they have committed to doing so alongside the three other unions involved."The 48 hour strike last week led to 43,025 Twitter, Facebook and Instagram posts, with 62 per cent of the posts coming from men.Top hashtags from the strike included #tubestrike, #tfl and #London, whilst the most popular retweet during the strike was a comedic tweet from @Scanditwitchen looking at how Boris Johnson would get to work.

It was discovered that 50.8 per cent of those tweeting about the strike also showed an interest in comedy, while 17 per cent of comments made about the strike were positive.High profile tweeters included David Cameron, who deemed the effects of the strikes ‘unacceptable’ and Lily Allen, who invited those stranded to an after party at her recording studios.
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